Reward (dragged).jpg


We’ve all been unmotivated to do something, whether it’s a mountain of chores around the house or planning a family reunion for relatives you see once every five years. Unfortunately, these tasks can feel like a burden with little payoff/satisfaction even once completed.

Reward is the new app that will help motivate you to get these pesky tasks finished, and reward you in the process!

Approach: User research | personas | site map | user journeys | wireframes | usability testing | high-fidelity prototype 

Duration: Ten weeks


The Problem

Millennials who are not self motivated have a difficult time completing projects and tasks they don’t typically want to do.

The Goal

Reward motivates users by rewarding them for completing projects and tasks they don’t typically want to do. Reward allows users to create, organize and track projects, all while encouraging them along the way.


Research Goals

My research goals included:

  • Identifying what motivates people to complete tasks and goals

  • What platforms people are currently using to create and track projects and tasks

  • What emotions does the user feel when having to complete difficult tasks


I conducted five 20-30 minute interviews on millennials that I believe struggle being self motivated and have type B personalities. Some questions I asked below were:

“Do you ever have issues completing projects or tasks?”

“Do you feel you are self motivated to complete tasks or need some type of encouragement/incentive?”

“What current tools do you use to track and complete tasks?”

“What features do you like about these tools?”

“What type of incentives motivate you to complete a difficult task?”


Being self motivated has never been a skill of mine. I definitely need someone or something to be pushing me to get things done.
— Adam | 25
Motivating myself to do something productive is the last thing I want to do when, especially when it’s something I’m not going to enjoy. If I don’t have something motivating me, I won’t do it.
— Molly | 24
I find it very overwhelming when I have too many personal things I need to get done. I let the to-dos pile up and eventually don’t know where to begin.
— Marcus | 28

Insights from Interviews

Users are more motivated to complete projects and tasks when there is a tangible good associated with it. They like being rewarded for their work and don’t mind spending their own money rewarding themselves. Users feel a sense of accomplishment and satisfaction when completing difficult tasks and believe rewarding themselves is necessary or deserved.

User Goals

  • Users want to become more motivated to complete personal projects.

  • They want to find a platform that not only helps them stay organized, but something that encourages them along the way and rewards them.

  • Ultimately, they want to become more proactive than reactive, when completing things on their to-dos.


Feature Prioritization


Based on my interviews and user goals, I wanted to determine what would set my prototype apart from other competitors. A few standard high impact and expected features included the ability to create categories for different tasks and having the ability to set due dates and reminders.

The three features that I believed would be considered high impact and unexpected included:

  • The ability for users to reward themselves for completing projects and tasks.

  • Enabling push notifications encouraging the user along the way.

  • And showing the user their completion rate for each project.  

Priortization Map.jpg


The original “Happy Trail” user flow consisted of:

Creating a project –– Assigning a due date for that project –– Assigning at least five tasks within the project to enable the option to assign a reward to your project ––– Selecting an item from the user’s Amazon wish list to be locked into place as a reward for completing the project –– Starting to complete tasks and check them off –– When all tasks were completed before the project deadline, then they’d be able to redeem their locked reward.

Userflow Revised

When I tested my wireframes on users, they didn’t understand why five tasks were needed to enable the option to assign a reward. Users felt that not all projects would require five tasks for it to seem significant. I took that into consideration and removed the required five tasks.


Closed Card Sorting


I used my findings from my closed card sorting to create a very generic sitemap for my prototype. This sitemap is where the main features would live for the user to complete their main task.


Designing & Testing


Low-fidelity Wireframes

I conducted usability testing on several people. They had a difficult time understanding why five tasks were required to enable the option to assign a reward from your Amazon shopping cart. Users also had a difficult time understanding the difference between a project and a task. I consolidated feedback and upgraded the wireframes to high fidelity wireframes with solutions to their issues. 

High-fidelity Wireframes

View Reward Prototype